GAFAVE
Grace · Growth · Greatness
Privacy Policy
Effective June 2026 · Applies to gafave.com, gfvgym.com, and gfvapparel.com
1. Introduction
Gafave Inc. ('Gafave', 'we', 'us', or 'our') operates gafave.com, gfvgym.com, gfvapparel.com, and gfvtrainingapp.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our sites or make a purchase. By using any Gafave site, you agree to the practices described in this policy.
2. Information We Collect
Information You Provide Directly
• Name and email address — when you make a purchase, download a free book, or
subscribe to our newsletter.
• Shipping address and phone number — when you place an apparel or suit order.
• Payment information — collected and processed securely by Stripe. Gafave does not
store your full card number.
• Suit measurement data — when you submit measurements for a custom suit order.
• Communications — when you email us or contact us through our sites.
Information Collected Automatically
• IP address, browser type, and device information — collected when you visit our sites.
• Pages visited, time on site, and referring URLs — collected via Google Analytics 4.
• Purchase behavior and cart activity — collected via WooCommerce and MailerLite.
• Meta Pixel data — collected for advertising purposes when you visit sites where our
Meta Pixel is installed (gfvgym.com).
3. How We Use Your Information
We use the information we collect to:
• Process and fulfill your orders (apparel and suits).
• Send order confirmations, shipping notifications, and customer service communications.
• Deliver free book downloads and activate your MailerLite email subscription.
• Send marketing emails via MailerLite — only if you opted in. You may unsubscribe at
any time.
• Improve our websites and products using aggregated analytics data.
• Run targeted advertising on Meta (Facebook and Instagram) platforms.
• Comply with legal obligations.
4. MailerLite — Email Marketing
We use MailerLite as our email service provider. When you download a free book or subscribe to our newsletter, your name and email address are stored in MailerLite. You may receive a series of automated nurture emails following your subscription. Every email includes an unsubscribe link. We do not sell your email address to third parties. MailerLite's privacy policy is available at mailerlite.com/legal/privacy-policy.
5. HubSpot — CRM
We use HubSpot's free CRM to manage sales conversations and contact relationships. Information you share with us through direct communication (email, Instagram DM, LinkedIn) may be logged in HubSpot. This data is used solely for sales and customer relationship management and is not shared with third parties.
6. Stripe — Payment Processing
All payment processing is handled by Stripe. When you make a purchase, your payment information is transmitted directly to Stripe's secure servers. Gafave does not store your full credit card number. Stripe's privacy policy is available at stripe.com/privacy.
7. Meta Pixel & Advertising
gfvgym.com uses the Meta Pixel to track website activity for advertising purposes on Facebook and Instagram. This allows us to show relevant ads to people who have visited our site. If you prefer not to be tracked by Meta, you can opt out via Facebook's Ad Preferences or use a browser that blocks tracking pixels. We do not share personally identifiable information with Meta — only anonymized behavioral data.
8. Google Analytics 4
We use Google Analytics 4 to understand how visitors interact with our sites. This includes data on pages visited, session duration, and traffic sources. This data is aggregated and anonymized. Google's privacy policy is available at policies.google.com/privacy.
9. Cookies
Our sites use cookies to:
• Maintain your shopping cart session.
• Remember your preferences.
• Support analytics and advertising functions.
You can disable cookies in your browser settings. Disabling cookies may affect certain site functionality, including the checkout process.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes. Order and measurement data for suit orders is retained for a minimum of 3 years for legal and dispute resolution purposes. You may request deletion of your data by emailing hello@gafave.com.
11. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
• Access — request a copy of the personal data we hold about you.
• Correction — request correction of inaccurate data.
• Deletion — request deletion of your personal data (‘right to be forgotten’).
• Opt-out — unsubscribe from marketing emails at any time via the link in any email.
• Data portability — request your data in a portable format.
To exercise any of these rights, email hello@gafave.com. We will respond within 30 days.
12. Children's Privacy
Our sites are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us at hello@gafave.com and we will delete it promptly.
13. Third-Party Links
Our sites may contain links to third-party websites including Amazon, Kutetailor, and social media platforms. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party site you visit.
14. Security
We implement reasonable technical and organizational measures to protect your personal information. All transactions on our sites use SSL encryption. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
15. Changes to This Policy
Gafave may update this Privacy Policy from time to time. We will post the updated version on our sites with a revised effective date. Continued use of our sites after any update constitutes acceptance of the revised policy.
16. Contact
Questions, requests, or concerns about this Privacy Policy:
Email: hello@gafave.com
Response time: within 1 business day, Monday–Friday.
This Privacy Policy was last updated June 2026. Gafave recommends having a qualified attorney review this policy, particularly for GDPR or CCPA compliance if you have customers in the EU or California.
